Atlanta Public Relations Job Search - Steps to be Successful

An important thing to remember is that employers (agency or corporate) want new hires to be up to speed on the current market and/or industry in which they work. That is one of the advantages experienced PR professionals have over college students - they are more familiar with business operations in general, and may be more tied in to various industries.

To compete in the area of your Atlanta public relations job search, be smart about the choices you make, and remember - there is no way to "fake" practical experience in a work setting. Prior to interviewing with a company, analyze the content posted on their corporate web site, read their recent press releases or recent write-ups in publications, know who their competitors are and try to understand the industry in which they operate. How could they improve their communication? What stands out as their primary message and/or image of the company?

Also consider the following advice by Heather Eagar, a former professional resume writer who is now dedicated to providing job seekers with resources and products that promote job search success from beginning to end.  Although her article doesn't focus on a public relations job search per se, her advice is sound no matter the industry.

Five Tips For A Successful Job Search

Everyone who is on a job search has different preferences – however, for practical reasons, your job search can’t be longer than what is reasonable. Unfortunately, many job seekers aren’t aware of the intricacies involved in the recruitment process of any organization which can result in longer job search lead times. The second unfortunate thing is that a good percentage of these job seekers have wrong ideas, or worse yet, overestimation of their skills and abilities. This can result in total failure at the prescreening stage.

1. Always Begin With Self-Assessment:
This is equally applicable to those seeking subsequent job changes as well as new candidates. Your self-assessment should tell you more about your character type, your job preferences, willingness to take responsibilities and abilities to take risks, as well as whether you are a leader or want to tread a safer path. It should also shed light on your salary needs, in addition to your skill sets and experiences. This includes revelations on your perception of life and your job, the job security you need, ability to multitask and motivate employees.

If you are brutally honest in your self-assessment, it will help you acquire those skills that you lack and target your resume to those jobs that call for matching abilities.

2. Research The Job Market:
This is not about just looking at the classifieds in different media, but categorizing them to analyze later as to how many of them match you to about 90-95%. If your tabulation is skewed unfavorably, try and find out the reasons, which could be anything from your ambitious expectation of salary, mismatched skill/age/experience or location preferences. This is what they call the proverbial pin pointing of the problem. Once you identify it, it becomes easier to deal with realistically.
3. Choosing a Career Field:
Although this is broadly decided through your education, you need to identify your niche to choose a field and narrow down your job search. Bear in mind that your chosen field probably has prospects and growth potential within the industry to make room for future job changes. For example, choosing to be a cost accountant has a higher scope in every respect than a broad-based job search for an accounting position.
4. Improve Your Job Search Skills:
Student counselors and HR counselors assess and guide your job search skills. Being on track and informed keeps you abreast with changes in job market demands. Job search skills include adaptation to circumstances with respect to your resume, interviews, and handling salary issues and behavioral issues effectively. Career workshops are critical to learn what employers’ expectations are, how they are changing and how to handle sticky issues effectively.
5. Job Search Campaign:
Begin your campaign with realistic targets for a start date, job position, location and salary. Shorter targets normally mean accepting smaller salaries and organizations. Expanding your network, pursuing advertisements, approaching employers directly, having target cover letters and resumes and being enthusiastic & persistent will pay off handsomely in both the long and short run.

Your job search strategies should address all the concerns of both the employers and yourself. The five tips above lead you on the path to a better job search and are effectively designed to plug the holes on either side.

Grab more of Heather's free job search tips at http://www.JobSearchMasters.com.